NBC 33 WVLA Baton Rouge
NBC 33, More Colorful. (general) - We Tell Your Stories Every Day (news) - We Are YOUR Weather Team (weather)
WVLA is a full service television station in Baton Rouge, Louisiana, broadcasting on local digital UHF channel 34 and on virtual channel 33. Founded in 1971, it is owned by White Knight Broadcasting. WVLA is affiliated with NBC (National Broadcasting Company), airing NBC's primetime shows in the evening. In the morning, the station airs NBC's morning news and information program, with spots for local news and weather; in the afternoon, it airs NBC's soap operas; in the early evening, it shows NBC's national news broadcast and NBC 33 News. After primetime, it airs its own local newscasts, followed by NBC's late-night programming. WVLA also airs local sports broadcasts.
Radio frequency: UHF